Ads

Ad comparison paper
There are many truck ads that show extraordinary tricks that can be performed by the vehicles and by the people who drive them. The rhetorical appeal in truck ads is similar in that they show that each truck can go anywhere, do anything, and there are no boundaries.
The first ad I saw was during the super bowl, where it showed the truck being tossed around in the ocean. The vehicle was turned from side to side and hit against rocks. When the truck was washed on to shore and the tide pulled away someone started it and drove away. The truck did not have a scratch on it and there was nothing at all wrong with it. The message I got from this commercial was that their cars can go anywhere.
In another ad, a man came out of his house dressed for work and because he had no boundaries he jumped off of a cliff outside of his house. He landed with the help of a parachute in a canyon bottom. His black truck was waiting for him at the bottom without an ounce of dirt. He got in and drove away and I got the message that the truck had no boundaries.
The last commercial of this nature I saw showed that their trucks can do anything. The commercial was with two trucks coming face to face as if in battle. When the weaker truck saw the other, the one being advertised, it emitted a stream of yellow onto the ground. It was saying that it was so intimidating that it was urinating. This ad said that their trucks can do anything.
Because all the ads were sending close to the same message, that trucks are indestructible, I cannot differentiate between the different truck companies.